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Building the Digital
Authority Titan
Deserves.
The market knows Titan's name. This engagement ensures they understand exactly what Titan does — and why Titan is the only call worth making.
The Brand Has Outgrown the Digital Presence.
Titan has flipped the script — majority commercial, high-end residential only, Browns Stadium construction camera sponsorship, and a close rate that speaks for itself. The business has arrived.
But when a Key Bank executive goes to ChatGPT, finds Titan at the top, then visits the website and sees stock handyman photos — that credibility gap costs real money. The ask is $250,000+. The presentation needs to match.
This engagement closes that gap. Not a rebrand. A strategic articulation of who Titan already is, built into a digital infrastructure that converts at the level the business operates.
Three Phases. One Clear Path.
Brand Strategy + Authority Website
The foundation. We define who Titan is on paper, then build the website that proves it.
Brand Strategy & Positioning
- —Core value proposition & commercial messaging architecture
- —Ideal commercial client avatar definition
- —Differentiation framework vs. regional competitors
- —Commercial vs. luxury residential segmentation strategy
- —Brand narrative & talking points
Authority Website (WordPress)
- —Custom 10–15 page build — not a template
- —Video homepage with commercial-first positioning
- —Commercial & luxury residential segmentation
- —Partner logo carousel & case study framework
- —CRM integration (BuilderTrend), schema markup, analytics
- —Email marketing CTAs & list capture built into site
- —Google Business profile full rebuild
- —30 days post-launch support
Hosting & Ownership: Titan retains 100% ownership of the website and all assets. Hosting is included while Titan remains an active client. If you ever choose to host independently, we facilitate a full, seamless transfer.
Media Production Day
One full day on-site. Photos and video — everything we need to make the site look like Titan, not stock photos.
Photography
- —Leadership & executive headshots
- —Team photography
- —On-site project documentation
- —Before / during / after sequences
- —Full editing & delivery
Video
- —Homepage hero video asset
- —On-site project footage
- —Short-form brand reel
- —Full editing & delivery
The media shoot is scheduled and billed separately from the core engagement. Billing is triggered at confirmation, not at kickoff. Titan selects a date within the May 7–17 window.
Paid Ads & Email Marketing
Once the site is live, we activate the lead generation engine. Paid advertising (Google + Social Media) and email marketing launch together — strategy finalized during the engagement, campaigns go live June 1.
Paid Advertising
- —Google Ads — search & display for commercial construction
- —Social Media Ads — platform strategy determined during engagement
- —Geographic focus: Northeast Ohio
- —Ad spend budget scoped separately
- —Campaign management & monthly reporting
Email Marketing
- —Email capture CTAs built into website at launch
- —List setup & segmentation (commercial vs. residential)
- —Campaign activation begins June 1
- —Re-engagement sequences for existing contacts
Note: Email capture infrastructure and CTAs are built into the website during the core engagement. Campaign activation and ad spend begin June 1 once the site is live and optimized.
From Contract to Live Site.
A clear, week-by-week path from contract signing to a live website and active campaigns — with no surprises.
Contract Finalization
Agreement reviewed, signed, and first month payment confirmed. Kickoff call scheduled.
Brand Strategy
Core messaging, positioning, commercial client avatar, and differentiation framework. Deliverable: Brand Strategy Document.
Media Production Day
One full day on-site. Photos + video captured and delivered. Titan selects a date within this window.
Website Design & Development
Custom WordPress build: design mockups → approval → full development. Media assets integrated as they arrive.
Website Go-Live
Site launched, tested, and optimized. Google Business profile fully rebuilt and live.
Paid Ads & Email Marketing
Lead generation campaigns go live — Google Ads + Social Media Ads. Email sequences activated.
What You're Investing In.
Month 1 — Strategy & Design Kickoff
Brand strategy + website architecture begins
Month 2 — Website Development
Full build in progress
Month 3 — Launch & Optimization
Site goes live, Google Business rebuilt
Media Production Day
Billed separately upon confirmation · May 7–17 window
Paid Ads Management (Google + Social)
Activates June 1 · strategy finalized during engagement
Email Marketing Activation
CTAs built into site; campaigns launch June 1
Core Engagement Total
Brand Strategy + Website + Google Business
What's In. What's Not. What's Next.
Included Now
- —Brand Strategy & Messaging
- —Custom WordPress Website (10–15 pages)
- —Google Business Profile Rebuild
- —CRM Integration (BuilderTrend)
- —Email marketing CTAs & list capture
- —SEO-optimized structure & schema markup
- —30-day post-launch support
- —Full website & asset ownership
- —Hosting (while active client)
Not In This Engagement
- ·Social media management
- ·PR services
Deferred — Future Phases
- ·Google Ads — lead generation (activates June 1)
- ·Social Media Ads — lead generation (activates June 1)
- ·Email marketing campaigns (activates June 1)
- ·SEO Foundation Setup (technical + on-page)
- ·Ongoing Monthly SEO Management
- ·Blog production & content strategy
- ·Geo-targeted project amplification
- ·LinkedIn authority growth
Titan Is No Longer a Growing Contractor.
Titan is a regional construction authority. This engagement aligns the digital infrastructure with the growth trajectory — and positions the business to operate at $20M+ with the brand presence to match.
To get started, confirm your start date and we will send over the agreement. The first month's payment of $3,500 kicks off the engagement on April 27.
Let's Start — April 27